# Abandoned Cart Recovery Email Swipe File

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## 1️⃣ Quick Reminder – 1 Hour After Abandonment  
**Use‑case:** The shopper left within minutes. A short, friendly nudge works best.  

**Subject:** Did something catch your eye, [FirstName]?  

**Body:**  

Hey [FirstName],

We noticed you left a little something behind…  

**[Product Name]** is still waiting for you in your cart. No rush, but we’d hate for you to miss out on it.

👉 **[View My Cart]**  

If you have any questions or need help, just hit reply—we’re here for you 24/7.

Talk soon,  
[Your Brand] Team  

---

## 2️⃣ Social Proof Boost – 4 Hours After Abandonment  
**Use‑case:** Show the buyer they’re not alone; leverage reviews.  

**Subject:** 4 others just bought this—don’t miss out, [FirstName]!  

**Body:**  

Hey [FirstName],

Your cart’s still holding **[Product Name]**, and it’s already a fan‑favorite:

> “Absolutely love it! Would buy again.” – ★★★★★  
> — [Customer Name]

People are loving it, and we think you will too.

**[Complete My Purchase]**  

Need a size guide or have a question? Just reply—we’ve got you covered.

Cheers,  
[Your Brand] Support  

---

## 3️⃣ Limited‑Time Discount – 12 Hours After Abandonment  
**Use‑case:** Add urgency with a time‑sensitive coupon.  

**Subject:** 24‑hour flash: 15% off your cart, [FirstName]  

**Body:**  

Hi [FirstName],

We get it—life gets busy. To make it easier, here’s a **15% OFF** code just for you:

**CODE:** **SAVE15**  

Use it at checkout before it expires in **24 hours**.

**[Redeem My Discount]**  

Your cart:  
- **[Product Name]** – $[Price]  

Don’t let this deal slip away!

Best,  
[Your Brand]  

---

## 4️⃣ Free Shipping Offer – 24 Hours After Abandonment  
**Use‑case:** Shipping cost is a common barrier; remove it.  

**Subject:** Free shipping on your cart, [FirstName]  

**Body:**  

Hey [FirstName],

Good news—**we’ll ship your cart for free**! No code needed, just check out and the shipping is on us.

**[Grab My Free Shipping]**  

Items waiting for you:  
- **[Product Name]** – $[Price]  

If you need anything, just hit reply.

Happy shopping,  
[Your Brand]  

---

## 5️⃣ Product Benefits Reminder – 36 Hours After Abandonment  
**Use‑case:** Reinforce why the product solves their problem.  

**Subject:** Still thinking about [Product Name]? Here’s why it’s perfect for you  

**Body:**  

Hi [FirstName],

We get it—decisions take time. Here’s a quick refresher on why **[Product Name]** is a game‑changer:

- ✅ **Benefit #1** – solves [pain point]  
- ✅ **Benefit #2** – saves you [time/money]  
- ✅ **Benefit #3** – backed by a **[X‑day]** guarantee  

Ready to experience it?  

**[Take Me to My Cart]**  

Need help? Just reply—our specialists are standing by.

All the best,  
[Your Brand]  

---

## 6️⃣ Social Media Showcase – 48 Hours After Abandonment  
**Use‑case:** Use Instagram/TikTok content to rekindle interest.  

**Subject:** See how others style [Product Name]  

**Body:**  

Hey [FirstName],

Still on the fence? Check out how real customers are rocking **[Product Name]**:

[Insert Instagram/TikTok embed or link]  

Feeling inspired? Your cart is still saved.

**[Finish My Order]**  

Got a question? Reply to this email—we love to chat!

Warmly,  
[Your Brand]  

---

## 7️⃣ Scarcity Alert – 72 Hours After Abandonment  
**Use‑case:** Let them know inventory is low.  

**Subject:** Only 2 left in stock—act fast, [FirstName]!  

**Body:**  

Hi [FirstName],

We’ve got **only 2 units** of **[Product Name]** left. Once they’re gone, they’re gone.

Don’t miss out—complete your purchase now.

**[Secure My Item]**  

If you need assistance, just hit reply. We’re happy to help.

Thanks,  
[Your Brand]  

---

## 8️⃣ Post‑Purchase Upsell – 5 Days After Abandonment (If No Purchase)  
**Use‑case:** Offer a complementary product to sweeten the deal.  

**Subject:** Add [Complementary Product] for 20% off, [FirstName]  

**Body:**  

Hey [FirstName],

We still see **[Product Name]** in your cart. How about pairing it with **[Complementary Product]** at **20% OFF**? It’s the perfect combo for [specific use case].

**CODE:** **BUNDLE20**  

**[Add to My Order]**  

Let us know if you need any help—just reply!

Cheers,  
[Your Brand]  

---

## 9️⃣ Re‑Engagement Survey – 7 Days After Abandonment  
**Use‑case:** Gather feedback and offer a small incentive to close the sale.  

**Subject:** Help us improve + a $5 gift for you, [FirstName]  

**Body:**  

Hi [FirstName],

We noticed you didn’t complete your purchase. Could you spare 30 seconds to tell us why?

**[Take 30‑Second Survey]**

As a thank you, we’ll send you a **$5 coupon** for your next order (or to finish this one).

Your cart is still saved—just click below when you’re ready.

**[Return to My Cart]**  

Thanks for helping us get better!

Best,  
[Your Brand] Team  

---

## 🔟 Final Goodbye – 10 Days After Abandonment  
**Use‑case:** Last chance before cart auto‑deletes; keep tone friendly.  

**Subject:** Last call: Your cart expires tonight, [FirstName]  

**Body:**  

Hey [FirstName],

This is it—your cart with **[Product Name]** will be cleared at midnight.

If you still want it, click below now:

**[Save My Cart]**

Otherwise, we hope to see you again soon. Remember, we’re always here for any questions.

Take care,  
[Your Brand]  

---

## How to customize these emails  

1. **Insert Your Brand Voice** – Swap out the casual tone for formal or playful, matching your brand guidelines.  
2. **Replace Merge Fields** – Ensure your ESP supports the placeholders (`[FirstName]`, `[Product Name]`, etc.) or map them to your own field names.  
3. **Add Dynamic Images** – Use a product image URL that pulls the exact item from the cart for a visual reminder.  
4. **Adjust Timing** – Test different intervals (e.g., 30 min, 2 hrs, 48 hrs) based on your audience’s buying cycle.  
5. **A/B Test Subject Lines** – Run split tests on at least two subject variations per email to find the highest open rate.  
6. **Track Coupon Usage** – Generate unique codes per recipient if you want to measure redemption per email.  
7. **Mobile‑Optimize** – Keep CTA buttons at least 44 px tall and use a single‑column layout for best mobile performance.  
8. **Compliance** – Include an easy unsubscribe link and your physical business address to stay CAN‑SPAM compliant.  

Copy, paste, tweak, and watch those abandoned carts turn into happy customers!