# The Ultimate Product Launch Checklist

Launching a new product can feel overwhelming, but a well‑structured checklist keeps every detail in view and ensures nothing slips through the cracks. This printable checklist walks you through every critical phase—from market research to post‑launch optimization—so you can launch confidently, on time, and on budget.

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## 1️⃣ Research & Validation  

- [ ] Define the target customer persona(s) with demographics, pain points, and buying triggers.  
- [ ] Conduct at least 10 in‑depth interviews or surveys to validate the problem‑solution fit.  
- [ ] Analyze competitor offerings, pricing models, and positioning gaps.  
- [ ] Create a value proposition canvas and get internal stakeholder approval.  
- [ ] Build a minimum viable product (MVP) prototype or mock‑up.  
- [ ] Test the MVP with a closed beta group of 20‑30 users and collect quantitative feedback.  
- [ ] Refine product features based on beta results and prioritize the final feature list.  
> 💡 Use the “RICE” scoring model (Reach, Impact, Confidence, Effort) to prioritize features objectively.  

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## 2️⃣ Planning & Strategy  

- [ ] Set SMART launch goals (e.g., $150k revenue, 5,000 sign‑ups, 80% NPS) and assign owners.  
- [ ] Establish a detailed launch timeline with milestones and deadlines in a Gantt chart.  
- [ ] Determine pricing strategy (tiered, subscription, freemium) and run a price sensitivity test.  
- [ ] Develop a positioning statement and key messaging pillars.  
- [ ] Create a content calendar for pre‑launch teasers, blog posts, webinars, and social posts.  
- [ ] Allocate budget across advertising, PR, influencer partnerships, and tools.  
- [ ] Secure legal clearances: trademarks, patents, compliance certifications, and terms of service.  
> 💡 Keep a “Launch Risk Register” to log potential blockers and mitigation plans.  

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## 3️⃣ Production & Operations  

- [ ] Finalize product design, packaging, and branding assets (logo, colors, UI kit).  
- [ ] Conduct a full QA/testing cycle: functional, usability, performance, and security tests.  
- [ ] Set up inventory management or cloud provisioning to meet forecasted demand.  
- [ ] Integrate payment gateways, subscription billing, and tax calculation systems.  
- [ ] Prepare fulfillment logistics: shipping partners, warehouse SOPs, and return policies.  
- [ ] Create onboarding flows, tutorial videos, and help‑center articles.  
- [ ] Configure analytics tracking (GA4, Mixpanel, Hotjar) and set up conversion funnels.  
> 💡 Run a “soft launch” to a 1% user slice to catch any last‑minute bugs before the full release.  

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## 4️⃣ Marketing & Promotion  

- [ ] Build a dedicated landing page with clear CTA, social proof, and SEO‑optimized copy.  
- [ ] Draft and schedule email nurture sequences for pre‑launch, launch day, and post‑launch.  
- [ ] Secure at least 3 media placements or guest posts in industry publications.  
- [ ] Partner with 5 relevant influencers or micro‑influencers for sponsored content.  
- [ ] Launch paid ad campaigns (PPC, social, retargeting) with A/B tested creatives.  
- [ ] Host a launch webinar or live demo and promote it across all channels.  
- [ ] Prepare a press kit: press release, product images, fact sheet, and founder bios.  
> 💡 Use UTM parameters on every link to attribute traffic accurately.  

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## 5️⃣ Sales & Customer Success  

- [ ] Train sales team on product features, objection handling, and demo scripts.  
- [ ] Set up a CRM pipeline with stages aligned to the launch funnel.  
- [ ] Create a pricing calculator or ROI tool for prospects.  
- [ ] Implement a live chat/WhatsApp support channel for real‑time assistance.  
- [ ] Develop a customer success playbook: onboarding, adoption milestones, and upsell triggers.  
- [ ] Define SLA response times and escalation procedures.  
- [ ] Collect Net Promoter Score (NPS) and first‑week satisfaction surveys.  
> 💡 Offer an exclusive “early‑adopter” discount or bonus to incentivize quick purchases.  

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## 6️⃣ Launch Day Execution  

- [ ] Conduct a final “launch readiness” meeting with all department leads.  
- [ ] Switch DNS and go live with the landing page and checkout flow.  
- [ ] Publish press release and distribute to media list.  
- [ ] Activate paid ad campaigns and monitor spend caps.  
- [ ] Send launch announcement email to the entire subscriber list.  
- [ ] Post launch teasers and live updates on social media (Twitter, LinkedIn, Instagram, TikTok).  
- [ ] Monitor real‑time analytics, error logs, and customer support tickets.  
> 💡 Keep a “Launch War Room” chat channel open for rapid issue resolution.  

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## 7️⃣ Post‑Launch Review & Optimization  

- [ ] Compile launch KPIs: revenue, CAC, conversion rates, churn, and NPS.  
- [ ] Conduct a debrief with each team to capture lessons learned and action items.  
- [ ] Identify top‑performing channels and reallocate budget for scaling.  
- [ ] Release a post‑launch blog post or case study highlighting success stories.  
- [ ] Implement product improvements based on user feedback and bug reports.  
- [ ] Schedule regular cadence (weekly/bi‑weekly) for performance reviews and roadmap updates.  
- [ ] Celebrate milestones with the team and recognize individual contributions.  
> 💡 Set up automated dashboards to keep stakeholders informed without manual reporting.  

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## How to use this checklist  

1. **Print & Prioritize** – Print the checklist or copy it into your project management tool (e.g., Asana, Trello).  
2. **Assign Owners** – Allocate each item to a specific team member and set due dates.  
3. **Track Progress** – Mark items as completed in real time; use the “💡” tip boxes for quick reference.  
4. **Review Weekly** – Hold a short stand‑up each week to surface blockers and adjust timelines.  
5. **Iterate** – After the launch, revisit the checklist to add any new tasks discovered during the process.  

Keep this checklist visible throughout the launch cycle, and you’ll stay on track to deliver a product that delights customers and drives results. 🚀