# Newsletter Planning Hub

## 1️⃣ Dashboard Overview  
A quick‑glance page that surfaces the most important metrics and upcoming actions.

| Metric | Current Value | Target | Updated |
|--------|---------------|--------|---------|
| Upcoming Issues (next 30 days) | 3 | 4 | Today |
| Open Content Ideas | 12 | ≤ 10 | Yesterday |
| Scheduled Sends | 2 | 3 | Today |
| Avg. Open Rate (last 5) | 42 % | 45 % | This week |

> 💡 Tip: Pin this Dashboard to your sidebar for instant access every morning.

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## 2️⃣ Issue Calendar (Database)  
A calendar view of each newsletter issue. Use the **Date** property to schedule sends.

| Issue # | Title | Send Date | Status | Primary Audience | CTA |
|---------|-------|-----------|--------|------------------|-----|
| 001 | Spring Launch | 2024‑04‑15 | ✅ Sent | Prospects | Sign‑up |
| 002 | Mid‑Quarter Update | 2024‑05‑01 | ⏳ Drafting | Customers | Survey |
| 003 | Summer Tips | 2024‑05‑20 | 🗓️ Scheduled | Subscribers | Download Guide |
| 004 | Product Spotlight | 2024‑06‑05 | 📋 Idea | Leads | Demo Request |
| 005 | Year‑End Review | 2024‑12‑10 | 📂 Archived | All | Feedback Form |

> 💡 Tip: Switch the view to **Timeline** to see spacing between issues and avoid bottlenecks.

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## 3️⃣ Content Idea Bank (Database)  
Capture every article, tip, or promotion that could become a newsletter piece.

| Idea | Category | Owner | Priority | Status | Tags |
|------|----------|-------|----------|--------|------|
| 5 Ways to Reduce Churn | Retention | Maya | High | 💡 Idea | #retention #metrics |
| Customer Success Story: Acme Co. | Case Study | Luis | Medium | ✏️ Drafting | #storytelling |
| New Feature Walk‑through Video | Product | Nina | High | 📂 Archived | #video |
| Industry Benchmark Report Q2 | Research | Omar | Low | 🗑️ Rejected | #research |
| Holiday Promo Code Bundle | Promotion | Sara | Medium | 📋 Planned | #promo |

> 💡 Tip: Add a **Rollup** that counts how many ideas are in each status to monitor pipeline health.

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## 4️⃣ Issue Workflow (Board View)  
Kanban board that moves each issue through the production stages.

**Columns:**  
- 📋 Idea (linked to Content Idea Bank)  
- ✏️ Drafting  
- 🎨 Design  
- ✅ Review  
- 🚀 Scheduled  
- 📤 Sent  

> 💡 Tip: Assign a **Due Date** to each card; enable Notion reminders so no step slips.

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## 5️⃣ Asset Library (Database)  
Store images, copy snippets, and links that are reused across issues.

| Asset Name | Type | Source | License | Used In Issues |
|------------|------|--------|---------|----------------|
| Spring Header.jpg | Image | Unsplash | Free | 001 |
| CTA Button SVG | Graphic | Internal | Owned | 002, 003 |
| Opening Hook – “Did you know?” | Text Snippet | Team | N/A | 004 |
| SurveyMonkey Link | Link | SurveyMonkey | Paid | 002 |
| Footer Legal Text | Text Snippet | Legal Team | N/A | All |

> 💡 Tip: Tag assets with **#seasonal**, **#promo**, etc., then filter the view to pull only relevant assets when building an issue.

---

## 6️⃣ Performance Tracker (Database)  
Log post‑send metrics to iterate on content strategy.

| Issue # | Sent Date | Open Rate | Click‑Through Rate | Unsubscribes | Notes |
|---------|-----------|-----------|--------------------|--------------|-------|
| 001 | 2024‑04‑15 | 44 % | 7 % | 0.8 % | Strong CTA performance |
| 002 | 2024‑05‑01 | 38 % | 5 % | 1.2 % | Low open, test subject line |
| 003 | 2024‑05‑20 | 46 % | 9 % | 0.5 % | Visuals boosted clicks |
| 004 | 2024‑06‑05 | 41 % | 6 % | 0.9 % | Good segment response |
| 005 | 2024‑12‑10 | 48 % | 10 % | 0.3 % | Year‑end peak |

> 💡 Tip: Create a **Formula** that flags issues with open rate < 40 % for quick follow‑up.

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## 7️⃣ SOP & Templates (Page)  
Standard Operating Procedures and reusable copy blocks.

- **Issue SOP Checklist** (PDF embed)  
- **Subject Line Swipe File** (Toggle list)  
- **Design Layout Template** (Pre‑filled Notion page)  
- **Legal Disclaimer Boilerplate** (Copy block)

> 💡 Tip: Link the SOP page to the **Issue Workflow** board via a relation so every issue can surface its own checklist.

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## How to import into Notion  
1. In Notion, click **Import** → **Markdown & CSV**.  
2. Select this `.md` file and upload.  
3. For each table (Issue Calendar, Content Idea Bank, Asset Library, Performance Tracker):  
   a. Click the three‑dot menu on the imported table → **Turn into → Database**.  
   b. Choose the appropriate view (Table, Calendar, Board, or Gallery) as described in the sections.  
4. Re‑create the **Relations** and **Rollups** indicated in the tips (e.g., link Issue Calendar → Content Idea Bank).  
5. Duplicate the **Dashboard Overview** page and set its database views to “Full‑page” for a clean home screen.  
6. Adjust property types (Date, Select, Multi‑Select, Formula) to match the column headers.  
7. Save the workspace as a **Template** (⋯ → **Duplicate** → **Turn into template**) for future newsletters.

You’re now ready to plan, produce, and analyze newsletters with a professional, end‑to‑end system!