# Coaching & Consulting Sales Email Swipe File  

---  

## 1️⃣ Cold Outreach – “First‑Contact Intro”  
**When to use:** You’ve identified a prospect who fits your ideal client profile but have never spoken before.  

**Subject:** {{FirstName}}, quick question about {{Company}}’s {{Specific Pain Point}}  

**Body:**  

```
Hi {{FirstName}},

I’ve been following {{Company}}’s recent push on {{Recent Initiative}} and noticed a pattern many fast‑growing firms hit: {{Pain Point}}.

In my work with {{SimilarIndustry}} leaders (e.g., {{Client1}}, {{Client2}}), we cut that friction in half within 90 days by:

✅ Mapping the hidden workflow blockers  
✅ Implementing a proven “X‑Step” framework  
✅ Coaching the leadership team to own the new process  

Would a 15‑minute call next week make sense to see if this could work for {{Company}}? I’m free {{TwoTimeOptions}} – just reply with what works best.

Looking forward to helping {{Company}} accelerate.

Best,  
{{YourName}}  
{{YourTitle}} – {{YourCompany}}  
{{Phone}} | {{Website}}  
```

---  

## 2️⃣ Follow‑Up After No Reply – “The Gentle Nudge”  
**When to use:** 3–5 days after your initial cold email, no response yet.  

**Subject:** {{FirstName}}, did my last note get lost?  

**Body:**  

```
Hey {{FirstName}},

I know inboxes get crazy. I wanted to make sure my note about tackling {{Pain Point}} at {{Company}} didn’t slip through.

Just to recap – we helped {{Client3}} boost their {{Metric}} by {{%Increase}} in 12 weeks using a mix of strategic consulting and hands‑on coaching.  

If you’re curious, I can share a 2‑page case study in under 5 minutes.

Do you have 10 minutes {{TwoTimeOptions}}? If not, just let me know a better time.

Thanks,  
{{YourName}}  
```

---  

## 3️⃣ Warm Referral Intro – “From a Mutual Connection”  
**When to use:** You’ve been introduced by a mutual contact.  

**Subject:** {{FirstName}}, {{MutualContact}} suggested I reach out  

**Body:**  

```
Hi {{FirstName}},

{{MutualContact}} and I were discussing the challenges you mentioned around {{Pain Point}} at {{Company}}. He thought my “Revenue‑Ready Coaching” program could be a fit.

A quick snapshot of what we do:

🔹 90‑day roadmap to double qualified leads  
🔹 Weekly 30‑minute strategy calls + on‑demand Slack support  
🔹 Accountability metrics that keep the team moving  

Would you be open to a 20‑minute discovery call this week? I have {{TwoTimeOptions}} – pick whichever works.

Appreciate the intro, {{MutualContact}}!

Best,  
{{YourName}}  
```

---  

## 4️⃣ Post‑Webinar Follow‑Up – “Value‑First Recap”  
**When to use:** After a prospect attended your live webinar or replay.  

**Subject:** Your key takeaways from “{{WebinarTitle}}”  

**Body:**  

```
Hey {{FirstName}},

Thanks for joining “{{WebinarTitle}}.” I hope the framework for {{Specific Outcome}} resonated.

Here’s the exact slide you asked about: [Insert Link]  

If you’re ready to apply the 3‑step process to {{Company}}’s {{Specific Goal}}, I’m offering a complimentary 30‑minute “Implementation Sprint” call for attendees only.  

Grab a spot here: {{CalendlyLink}} (limited slots).

Let’s turn those insights into results.

All the best,  
{{YourName}}  
```

---  

## 5️⃣ Proposal Delivery – “Your Custom Roadmap”  
**When to use:** After a discovery call, you’re sending the formal proposal.  

**Subject:** {{FirstName}}, your customized plan for {{Company}}  

**Body:**  

```
Hi {{FirstName}},

It was great digging into {{Company}}’s objectives yesterday. Based on our conversation, I’ve built a tailored 6‑month roadmap that addresses:

1️⃣ {{Goal1}} – using {{Methodology}}  
2️⃣ {{Goal2}} – with weekly KPI reviews  
3️⃣ {{Goal3}} – via leadership coaching sessions  

You can view the full proposal here: {{ProposalLink}}  

Key numbers at a glance:  

- Expected ROI: {{ProjectedROI}}%  
- Time to first measurable result: {{Weeks}} weeks  
- Investment: {{Price}} (payable in 2 installments)  

Let’s lock in the start date. I’m available {{TwoTimeOptions}} to walk through any questions.

Excited to partner with {{Company}}!

Warm regards,  
{{YourName}}  
```

---  

## 6️⃣ Objection Handling – “Addressing Budget Concerns”  
**When to use:** Prospect says it’s too expensive or they need to think.  

**Subject:** {{FirstName}}, quick thought on the ROI of {{YourProgram}}  

**Body:**  

```
Hi {{FirstName}},

I completely understand the budget focus – every dollar counts. That’s why we structure {{YourProgram}} around measurable outcomes:

💡 {{Metric1}} improves by {{%Increase1}} in 60 days → translates to ${{DollarValue1}} saved  
💡 {{Metric2}} grows by {{%Increase2}} → adds ${{DollarValue2}} revenue  

In fact, our clients typically see a payback within the first 3 months (see the attached case study).

If the upfront cost is the hurdle, we can explore:

- A phased rollout (first 3 months, then expand)  
- Performance‑based milestones  

Would a quick call to re‑align the numbers help? I have {{TwoTimeOptions}}.

Thanks for the candid feedback, {{FirstName}}.

Best,  
{{YourName}}  
```

---  

## 7️⃣ Re‑Engagement – “It’s Been a While”  
**When to use:** Prospect went silent for 60+ days after a proposal or demo.  

**Subject:** {{FirstName}}, still thinking about scaling {{Company}}?  

**Body:**  

```
Hey {{FirstName}},

I was reflecting on our conversation about {{Specific Goal}} and wondered if the timing is better now.

Since we last spoke, we’ve added a new “Rapid‑Impact” module that shortens the implementation timeline by 30% – perfect for teams that need quick wins.

If you’re still interested, I can run a 10‑minute “What‑If” analysis to show exactly how those extra weeks affect your bottom line.

Let me know if you’d like to revisit – I’m free {{TwoTimeOptions}}.

Cheers,  
{{YourName}}  
```

---  

## 8️⃣ Upsell / Expansion – “Next Level Growth”  
**When to use:** Existing client has completed a program and you want to sell the next tier.  

**Subject:** {{FirstName}}, ready to double the impact of our work?  

**Body:**  

```
Hi {{FirstName}},

Congratulations on hitting the {{Milestone}} we set for Q{{Quarter}}! The data shows a {{%Increase}} lift in {{Metric}} – exactly what we aimed for.

Clients who lock in the “Strategic Scale‑Up” package at this stage typically:

- Add an extra {{%Growth}} in revenue within 6 months  
- Reduce churn by {{%ChurnReduction}}  
- Build a self‑sustaining coaching culture  

I’ve drafted a short add‑on proposal (see attached) that builds on our current framework with:

✅ Advanced analytics dashboard  
✅ Quarterly executive workshops  
✅ Ongoing coaching for the next 12 months  

Can we schedule a 15‑minute call to walk through it? I’m open {{TwoTimeOptions}}.

Let’s keep the momentum going!

All the best,  
{{YourName}}  
```

---  

## 9️⃣ Event Invitation – “Exclusive Mastermind Invite”  
**When to use:** You’re hosting a live mastermind or roundtable and want to invite hot leads.  

**Subject:** {{FirstName}}, join 7 CEOs tackling {{IndustryChallenge}} – invitation inside  

**Body:**  

```
Hi {{FirstName}},

I’m curating a 4‑hour mastermind on {{Date}} for CEOs who are serious about solving {{IndustryChallenge}}. Seats are limited to 8 participants to keep it intimate.

What you’ll get:

- Peer‑tested strategies that delivered {{%Result}} for companies like {{Client4}}  
- Live problem‑solving session on your top hurdle  
- Actionable playbook you can implement immediately  

Given your work at {{Company}}, I think you’d add tremendous value – and walk away with a clear roadmap.

Reserve your spot here: {{RegistrationLink}} (deadline {{RSVPDate}}).  

Hope to see you there!

Best,  
{{YourName}}  
```

---  

## 🔟 Referral Request – “Help a Peer Grow”  
**When to use:** After a successful engagement, ask the client for introductions.  

**Subject:** {{FirstName}}, could you connect me with a fellow leader?  

**Body:**  

```
Hey {{FirstName}},

I’m thrilled with the results we achieved together – especially the {{Metric}} boost in just {{Weeks}} weeks!

If you know any other leaders struggling with {{RelatedPainPoint}}, I’d love to offer them a complimentary 30‑minute strategy session (no strings attached).  

A quick intro would be hugely appreciated and I’ll make sure they get the same high‑impact experience.

Thanks for being a champion of growth!

Warmly,  
{{YourName}}  
```

---  

## How to customize these emails  

1. **Replace every bracketed placeholder** (`{{FirstName}}`, `{{Company}}`, etc.) with your CRM merge tags or manual values.  
2. **Adjust tone** – if your brand is ultra‑formal, swap casual greetings (“Hey”) for “Dear”.  
3. **Insert real data** – wherever you reference percentages, ROI, or case studies, plug in the exact numbers from your own results.  
4. **Add a personal hook** – the first sentence should reference something specific to the prospect (a recent blog post, a news article, a LinkedIn post).  
5. **Test subject lines** – A/B test at least two variations per template to see which drives higher open rates.  
6. **Keep links short** – use a URL shortener or your own domain for tracking (e.g., `{{CalendlyLink}}`).  
7. **Signature block** – include a professional headshot, social proof icons, and an unsubscribe line if you’re emailing at scale.  
8. **Compliance** – ensure every outbound email meets CAN‑SPAM/ GDPR requirements (physical address, opt‑out link).  

Copy, paste, tweak, and start filling your pipeline! 🚀