# Product Launch Email Swipe File

## 1️⃣ Pre‑Launch Teaser – “Something Big Is Coming”
**Subject:** 🚀 Get ready, [FirstName] – we’re about to drop something game‑changing

Hey [FirstName],

I’m buzzing with excitement because in just **48 hours** we’re unveiling a brand‑new solution that’s going to **[core benefit]** for people just like you.

Why should you care?

* **[Pain point #1]** – solved.
* **[Pain point #2]** – finally fixed.
* **[Unique Feature]** – never seen before.

I can’t share all the details yet, but keep an eye on your inbox. The first 100 people who reply “I’m in” will snag **early‑bird access + a special bonus**.

Ready to be one of the first?

Talk soon,  
[Your Name]  
Founder, [Company]

---

## 2️⃣ Launch Day Announcement – “It’s Official!”
**Subject:** 🎉 It’s here, [FirstName] – Meet the new [Product Name]

Hey [FirstName],

The wait is over. **[Product Name]** is officially live!

What does that mean for you?

* **[Benefit #1]** – get results in **[timeframe]**.
* **[Benefit #2]** – save **[percentage]** on **[related cost]**.
* **[Benefit #3]** – enjoy **[desired outcome]** without the usual hassle.

👉 **[CTA Button: Claim Your Spot Now]**  
(Only **[X]** spots left at the launch price)

Because you’re on our VIP list, you also unlock **[Bonus #1]** and **[Bonus #2]** – a $[value] value, absolutely free.

Let’s make this the best decision you make this year.

All the best,  
[Your Name]  
[Company] – Changing the way you **[core promise]**

---

## 3️⃣ Social Proof Follow‑Up – “Don’t Just Take My Word for It”
**Subject:** See why early adopters love [Product Name] (and you will too)

Hey [FirstName],

Since we launched **[Product Name]**, hundreds have already taken the plunge. Here’s what they’re saying:

> “I was skeptical, but after using [Product Name] I **[specific result]** in just **[timeframe]**. It’s a game‑changer.” – **[Customer Name]**, **[Job Title]**

> “The **[Unique Feature]** saved me **[percentage]** on my monthly costs. No more **[pain point]**!” – **[Customer Name]**, **[Company]**

These results are real, and you can be next.

**Ready to join them?**  
👉 **[CTA Button: Get Started Today]**

Remember, the launch discount and bonuses disappear in **[X]** hours.

To your success,  
[Your Name]

---

## 4️⃣ Limited‑Time Offer – “Only 48 Hours Left”
**Subject:** ⏰ 48‑hour flash: lock in launch pricing + bonuses

Hey [FirstName],

Time is ticking. You have **only 48 hours** left to claim:

* **Launch price:** $[price] (regularly $[regular price])
* **Bonus #1:** **[Bonus Description]** – worth $[value]
* **Bonus #2:** **[Bonus Description]** – worth $[value]

After midnight, the price jumps to **$[new price]** and the bonuses disappear.

Don’t miss out on the easiest way to **[desired outcome]**.

👉 **[CTA Button: Grab My Spot]**

See you on the inside,  
[Your Name]

---

## 5️⃣ FAQ / Objection Crusher – “Your Questions Answered”
**Subject:** Got questions about [Product Name]? We’ve got answers.

Hey [FirstName],

I hear you—new launches bring a lot of questions. Below are the most common ones we get:

**Q:** *Will this work for [specific scenario]?*  
**A:** Absolutely. **[Feature]** is built to adapt to **[scenario]**, delivering **[result]** every time.

**Q:** *What if I’m not satisfied?*  
**A:** We stand behind **[Product Name]** with a **[X‑day] money‑back guarantee**. No questions asked.

**Q:** *How quickly will I see results?*  
**A:** Most users report **[specific result]** within **[timeframe]**.

Still have doubts? Just hit “reply” and I’ll personally walk you through anything you need.

Ready to move forward?  
👉 **[CTA Button: Yes, I Want In]**

Talk soon,  
[Your Name]

---

## 6️⃣ Social Proof + Urgency – “Last Call + Success Story”
**Subject:** Final call: see how [Customer Name] transformed in 30 days

Hey [FirstName],

This is it—**the final hours** to hop on the launch train.

Meet **[Customer Name]**, who joined on day one:

* **Before:** Struggling with **[pain point]**
* **After 30 days:** **[Result]** → **[percentage]** increase in **[metric]**

> “I can’t believe the speed at which I saw change. [Product Name] delivered exactly what it promised.” – **[Customer Name]**

You’re only **[X]** spots away from the same transformation.

👉 **[CTA Button: Secure My Spot]**

Don’t let this slip away.

All the best,  
[Your Name]

---

## 7️⃣ Post‑Launch “Thank You” + Upsell – “You’re In – Here’s What’s Next”
**Subject:** 🎉 Welcome aboard, [FirstName]! Let’s level you up

Hey [FirstName],

Congratulations on joining **[Product Name]**! You’ve just taken the first step toward **[desired outcome]**.

To make sure you **crush** your goals, we’ve put together an exclusive **[Upsell Offer]**:

* **[Upsell Product]** – a deeper dive into **[specific area]**
* **[Bonus]** – a private strategy session (value $[value])

**Special price for you:** $[upsell price] (regular $[regular price])

👉 **[CTA Button: Upgrade Now]**

This is the fastest way to **[accelerated result]**—and it’s only available for the next **72 hours**.

Welcome to the family,  
[Your Name]

---

## 8️⃣ Re‑Engagement – “We Missed You”
**Subject:** Did you forget something, [FirstName]? Your launch discount is waiting

Hey [FirstName],

I noticed you haven’t taken advantage of the launch offer yet. I get it—life gets busy.

Here’s a quick recap of what you’re missing:

* **[Core Benefit]** – solve **[pain point]** forever
* **Launch price:** $[price] (expires tonight)
* **Bonus Pack:** **[Bonus #1]**, **[Bonus #2]** (worth $[value] total)

If you have any questions or need help deciding, just reply. I’m here for you.

👉 **[CTA Button: Claim My Discount]**

Hope to see you on the inside!

Best,  
[Your Name]

---

## How to customize these emails
1. **Swap out placeholders** – Replace every `[Bracketed]` field with your own copy (e.g., `[FirstName]`, `[Product Name]`, `[Benefit #1]`).  
2. **Adjust tone** – If your brand is more formal, replace casual emojis and contractions with a polished voice.  
3. **Insert real social proof** – Use actual testimonials, photos, or video links to boost credibility.  
4. **Match timing** – Align the “48‑hour”, “72‑hour”, etc., deadlines with your actual launch schedule.  
5. **Test subject lines** – Run A/B splits on the subject lines to see which gets higher open rates.  
6. **Add tracking** – Append UTM parameters to every CTA link so you can measure clicks in Google Analytics.  
7. **Personalize further** – Use additional merge fields like `[Company]`, `[LastPurchase]`, or `[Location]` to make each email feel hand‑crafted.  

Now you’re ready to launch with a high‑converting email sequence that drives sales from day one. Good luck!