# Sales & Marketing Resume Template

**[Your Full Name]**  
**[Professional Title – e.g., Sales & Marketing Manager]**  
[Phone: (555) 123‑4567] | [Email: youremail@example.com] | [LinkedIn: linkedin.com/in/yourprofile] | [City, State]

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## Professional Summary
Dynamic and results‑driven sales and marketing professional with **[X] years** of experience driving revenue growth, expanding market share, and launching high‑impact campaigns. Proven ability to blend data‑driven insights with creative storytelling to exceed targets and build lasting client relationships. Adept at leading cross‑functional teams, optimizing sales funnels, and leveraging digital channels for measurable ROI.

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## Skills
- **Strategic Planning & Market Analysis**  
- **B2B & B2C Sales Enablement**  
- **Digital Marketing (SEO, SEM, PPC, Email, Social Media)**  
- **CRM & Marketing Automation (Salesforce, HubSpot, Marketo)**  
- **Lead Generation & Nurturing**  
- **Brand Positioning & Messaging**  
- **Budget Management & Forecasting**  
- **Data Visualization & Reporting (Excel, Tableau, Power BI)**  
- **Team Leadership & Training**  
- **Negotiation & Closing Techniques**  

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## Work Experience

### [Company Name] – [City, State]  
**Senior Sales & Marketing Manager** | *Month Year – Present*  
- Developed and executed a **360° go‑to‑market strategy** that increased annual revenue by **32%** within the first 12 months.  
- Led a **cross‑functional team of 12** (sales, creative, analytics) to launch a multi‑channel product campaign, generating **$2.4 M** in pipeline value.  
- Implemented **CRM automation workflows** that reduced lead response time from 48 hrs to **8 hrs**, boosting conversion rates by **15%**.  
- Conducted quarterly market‑share analyses, identifying **3 new verticals** and securing **$750K** in new business.  
- Managed a **$1.2 M marketing budget**, reallocating spend to high‑performing digital channels and achieving a **4.5:1 ROAS**.

### [Company Name] – [City, State]  
**Sales & Marketing Coordinator** | *Month Year – Month Year*  
- Executed **email nurture sequences** that achieved an average open rate of **28%** and click‑through rate of **6%**, surpassing industry benchmarks.  
- Coordinated **trade show presence** for 6 major events, generating **+250 qualified leads** and contributing **$500K** in sales pipeline.  
- Optimized SEO strategy, increasing organic traffic by **45%** and improving keyword rankings for 12 core terms.  
- Trained **15+ sales representatives** on consultative selling techniques, resulting in a **20%** rise in average deal size.  
- Produced weekly performance dashboards using **Power BI**, enabling leadership to make data‑driven decisions in real time.

### [Company Name] – [City, State]  
**Marketing Intern** | *Month Year – Month Year*  
- Assisted in the creation of **social media content calendars**, growing follower base by **18%** across LinkedIn and Instagram.  
- Conducted competitor analysis and presented findings that informed a **price‑positioning overhaul**.  
- Supported the launch of a **PPC campaign**, achieving a **3.2:1 ROAS** within the first quarter.  

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## Education

**[University Name] – [City, State]**  
*Bachelor of Science in Marketing* | *Month Year – Month Year*  
- Relevant Coursework: Consumer Behavior, Sales Management, Digital Analytics, Brand Strategy  
- Honors: Dean’s List (2 semesters), Marketing Club President  

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## Certifications

- **Certified Sales Professional (CSP)** – Sales Management Association, *Year*  
- **HubSpot Inbound Marketing Certification** – HubSpot Academy, *Year*  
- **Google Ads Search Certification** – Google Skillshop, *Year*  
- **Certified Digital Marketing Professional (CDMP)** – Digital Marketing Institute, *Year*  

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## Tips for using this template
1. **Tailor keywords to the job description** – Scan the posting for required skills and incorporate those exact terms (e.g., “ABM”, “pipeline management”, “account‑based marketing”).  
2. **Quantify every achievement** – Numbers (percentages, dollar values, lead counts) make impact clear and help ATS rank relevance.  
3. **Use strong action verbs** – Start each bullet with words like *drove, launched, optimized, spearheaded, accelerated,* etc.  
4. **Keep formatting ATS‑friendly** – Avoid tables, text boxes, or graphics; use standard headings (Professional Summary, Skills, Work Experience, Education, Certifications).  
5. **Match your title to the target role** – If applying for a “Business Development Manager,” adjust your professional title and highlight related duties.  
6. **Proofread for consistency** – Ensure dates, punctuation, and tense are uniform throughout the document.  
7. **Save as .docx or PDF (ATS‑compatible)** – Most applicant tracking systems parse these formats reliably.  

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