# Re-Engagement / Win-Back Email Swipe File

Below are 10 ready‑to‑send win‑back emails you can drop into any ESP. Swap out the merge fields, tweak the tone to match your brand, and hit send.

---

## 1️⃣ “We Miss You” – Soft Re‑Engagement for Inactive Subscribers  
**Use‑case:** Subscribers haven’t opened any email in the last 60‑90 days.

**Subject:** We’ve missed you, [FirstName]…  

**Body:**  
Hey [FirstName],

It’s been a while since we last saw you in our inbox, and we’ve been busy cooking up some fresh content that we think you’ll love.

Here’s a quick recap of what you’ve missed:

- **[TopArticleTitle]** – a game‑changing guide on [topic]  
- **[NewProductLaunch]** – our latest release that’s already getting rave reviews  
- **[ExclusiveOffer]** – a special 15 % off just for you (expires in 48 hrs)

We’d love to have you back. Click the button below to jump straight to the good stuff:

[**Take Me Back**]([CTA_URL])

If you’d rather not hear from us again, just hit “unsubscribe” at the bottom – we’ll understand.

Talk soon,  
[Your Name]  
[Company] Team  

---

## 2️⃣ “Special Gift” – Incentive‑Based Win‑Back  
**Use‑case:** Lapsed customers who haven’t purchased in 6‑12 months.

**Subject:** A little gift to say “welcome back” 🎁  

**Body:**  
Hi [FirstName],

We’ve been thinking about you. To thank you for being part of the [Company] family, we’ve set aside a **$20 gift card** just for you—no strings attached.

Redeem it on any of our best‑selling items:

- **[Product1]** – [BriefBenefit]  
- **[Product2]** – [BriefBenefit]  
- **[Product3]** – [BriefBenefit]

Your gift code: **WELCOME20**  
(Valid until **[ExpirationDate]**)

[**Shop Now & Save**]([CTA_URL])

We can’t wait to see what you pick!

Cheers,  
[Your Name]  
Customer Success, [Company]  

---

## 3️⃣ “We’ve Got News” – Announcement‑Driven Re‑Engagement  
**Use‑case:** Subscribers who stopped opening after a major product update or brand change.

**Subject:** Big news, [FirstName] – you’ll want to see this!  

**Body:**  
Hey [FirstName],

We’ve just launched **[NewFeature]**, and it’s already changing the way our community does [core activity].

Here’s why you’ll love it:

1. **[Benefit1]** – saves you [time/money]  
2. **[Benefit2]** – makes [task] effortless  
3. **[Benefit3]** – integrates with [popular tool]

To celebrate, we’re offering an **early‑bird discount** of **30 %** for the next 72 hours.

[**Unlock My Discount**]([CTA_URL])

If you’ve got any questions, just reply to this email. I’m here to help.

Best,  
[Your Name]  
Product Lead, [Company]  

---

## 4️⃣ “Your Opinion Matters” – Feedback Request with a Perk  
**Use‑case:** Users who churned after a trial or first purchase.

**Subject:** Help us improve – get 10 % off your next order  

**Body:**  
Hi [FirstName],

We noticed you haven’t been active lately, and we’d love to know why. Your feedback helps us build a better experience for everyone.

Take our 2‑minute survey and we’ll thank you with a **10 % off coupon** for your next purchase.

[**Start Survey**]([Survey_URL])

Your coupon code: **THANKS10** (expires **[ExpirationDate]**)

Thank you for shaping the future of [Company]!

Warmly,  
[Your Name]  
Community Manager  

---

## 5️⃣ “Limited‑Time Reactivation Offer” – Urgency + Scarcity  
**Use‑case:** Highly valuable customers who haven’t engaged in 3‑6 months.

**Subject:** 48‑hour exclusive: Reactivate & save 25 %  

**Body:**  
Hey [FirstName],

We’ve reserved a **25 % discount** just for you—but only for the next **48 hours**.

Use code **REACT25** at checkout and enjoy:

- **[ProductA]** – [KeyBenefit]  
- **[ProductB]** – [KeyBenefit]  
- **[ProductC]** – [KeyBenefit]

[**Reactivate My Account**]([CTA_URL])

After the clock hits zero, the offer disappears. Don’t miss out!

All the best,  
[Your Name]  
Retention Specialist, [Company]  

---

## 6️⃣ “We’ve Fixed It” – Addressing Past Pain Points  
**Use‑case:** Users who left after a known issue or negative experience.

**Subject:** We listened, [FirstName] – here’s what’s new  

**Body:**  
Hi [FirstName],

You told us about the problem with **[SpecificIssue]**, and we’ve taken action:

- **[Fix1]** – now resolves [pain point]  
- **[Fix2]** – improves [related experience]  
- **[Fix3]** – adds [new benefit]

To show our appreciation for your patience, enjoy a **free month** of [Service] on us.

[**Activate My Free Month**]([CTA_URL])

Give us another try—we think you’ll be pleasantly surprised.

Sincerely,  
[Your Name]  
Head of Product, [Company]  

---

## 7️⃣ “Personalized Recommendation” – Data‑Driven Re‑Engagement  
**Use‑case:** Customers with purchase history that can be leveraged.

**Subject:** [FirstName], we think you’ll love this…  

**Body:**  
Hey [FirstName],

Based on your past love for **[PastPurchase]**, we think you’ll adore our new **[RecommendedProduct]**.

Why it’s perfect for you:

- **[Feature1]** – complements your [PastPurchase]  
- **[Feature2]** – solves [related problem]  
- **[Feature3]** – rated 4.9/5 by users like you

For a limited time, grab it for **20 % off** with code **FORYOU20**.

[**See My Recommendation**]([CTA_URL])

Happy shopping!  
[Your Name]  
Personal Shopper, [Company]  

---

## 8️⃣ “Account Reactivation Made Easy” – One‑Click Reactivation  
**Use‑case:** Users whose accounts were deactivated or expired.

**Subject:** One click to bring your account back  

**Body:**  
Hi [FirstName],

Your [Company] account is still here, just waiting for you to hop back in. Reactivating takes **seconds**—no forms, no hassle.

[**Reactivate My Account Now**]([Reactivation_URL])

Once you’re back, you’ll instantly regain access to:

- **[FeatureA]** – your favorite tool  
- **[FeatureB]** – exclusive member content  
- **[FeatureC]** – upcoming webinars

Need help? Reply to this email and we’ll walk you through it.

Welcome back,  
[Your Name]  
Support Team  

---

## 9️⃣ “Seasonal Surprise” – Holiday‑Themed Win‑Back  
**Use‑case:** General list re‑engagement during a holiday or seasonal event.

**Subject:** 🎉 A holiday surprise just for you, [FirstName]  

**Body:**  
Hey [FirstName],

The season is here, and we’ve wrapped a special treat for you:

- **Free shipping** on any order  
- **15 % off** site‑wide with code **SEASON15**  
- A **gift guide** curated just for you: [Link]

[**Claim My Holiday Gift**]([CTA_URL])

Offer ends **[ExpirationDate]**—don’t let it slip away!

Warm wishes,  
[Your Name]  
[Company] Holiday Team  

---

## 🔟 “Last Chance – We’ll Miss You” – Final Exit Attempt  
**Use‑case:** Subscribers who haven’t engaged in > 180 days; last attempt before removal.

**Subject:** This is your last chance to stay with us, [FirstName]  

**Body:**  
Hi [FirstName],

We’ve tried reaching out, but it looks like our emails aren’t resonating with you. If you’d like to stay on the list, simply click below—otherwise we’ll say goodbye.

[**Yes, Keep Me Subscribed**]([KeepURL])

If we don’t hear back by **[FinalDate]**, we’ll remove you from our list. No hard feelings—just a clean inbox for you.

Thank you for the time we shared.

All the best,  
[Your Name]  
Founder, [Company]  

---

## How to customize these emails
1. **Swap merge fields** – Replace `[FirstName]`, `[Product]`, `[CTA_URL]`, etc., with the exact tags your ESP uses (e.g., `{{first_name}}` for Klaviyo).  
2. **Match brand voice** – Adjust greetings, emojis, and sign‑off to sound like your usual copy (formal, playful, etc.).  
3. **Update offers** – Change discount percentages, gift‑card amounts, or expiration dates to align with current promotions.  
4. **Test subject lines** – Run A/B splits on at least two subject lines per email to discover the highest open rate.  
5. **Add social proof** – Insert a short testimonial or rating badge after the benefit list for extra credibility.  
6. **Mobile‑optimize** – Keep the CTA button above 44 px tall and ensure any images have alt‑text.  
7. **Compliance** – Include an easy unsubscribe link and your physical mailing address in the footer to stay CAN‑SPAM compliant.  

Happy re‑engaging!