# Cold Outreach B2B Email Swipe File

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## 1️⃣ Introductory Outreach – “First‑Time Contact”  
**When to use:** You’ve identified a prospect who could benefit from your solution but have never spoken before.

**Subject:** Quick question about [Prospect’s Company]’s [specific challenge]

Hi [First Name],

I’ve been following [Prospect’s Company]’s recent push into **[relevant initiative]** and noticed you’re likely wrestling with **[pain point]**—something we’ve helped companies like **[Similar Client]** solve in just 30 days.

Would a 15‑minute call next week make sense to explore how we could:

* Cut your **[metric]** by up to **[percentage]%**  
* Automate **[process]** so your team can focus on **[higher‑value task]**  
* Reduce **[cost]** without sacrificing quality  

I’m free **Tuesday 10 am** or **Thursday 2 pm** (your time). Let me know what works, or feel free to suggest another slot.

Looking forward to connecting,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 2️⃣ Referral Warm‑Up – “Mutual Connection”  
**When to use:** You have a shared connection who can introduce you.

**Subject:** [Mutual Connection] suggested I reach out

Hey [First Name],

[Mutual Connection] mentioned you’re exploring ways to **[solve specific problem]** at **[Prospect’s Company]**. Given our recent work with **[Relevant Client]**—where we delivered **[result]** in just **[timeframe]**—I thought a quick chat could be valuable.

Do you have 10 minutes on **Wednesday at 11 am** or **Friday at 3 pm** to see if there’s a fit?

Best,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 3️⃣ Case Study Drop – “Proof‑in‑Action”  
**When to use:** You want to showcase tangible results for a similar company.

**Subject:** How **[Similar Company]** boosted ROI by 42% (and how you can too)

Hi [First Name],

When **[Similar Company]** approached us, they were stuck at **[pain point]**. Within **[timeframe]**, we helped them:

* Increase **[KPIs]** by **[percentage]%**  
* Cut **[cost]** by **[dollar amount]**  
* Accelerate **[process]** by **[time reduction]**

I’ve attached a one‑pager that breaks down the exact steps we took. Do you have 10 minutes on **Monday 9 am** to discuss whether these tactics could work for **[Prospect’s Company]**?

Cheers,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 4️⃣ Pain‑Point Trigger – “I’ve Seen This Before”  
**When to use:** You’ve identified a recent event (e.g., funding round, product launch) that likely created a new challenge.

**Subject:** Congrats on the funding! Next step: scaling **[process]** efficiently

Hey [First Name],

Congrats on the **[recent event]** at **[Prospect’s Company]**—that’s huge! With growth comes the need to **[specific operational challenge]**, which often leads to **[negative outcome]**.

Our platform has helped fast‑growing teams like **[Client]**:

* Automate **[task]** → 30% faster onboarding  
* Reduce churn by **[percentage]%** through better **[metric]**  

Could we hop on a brief call next week to map out a friction‑free scaling plan? I’m open **Tuesday 2 pm** or **Thursday 11 am**.

Regards,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 5️⃣ Value‑Add Offer – “Free Audit”  
**When to use:** You want to give something tangible up‑front to lower the barrier.

**Subject:** Free 30‑minute audit of your **[process]** pipeline

Hi [First Name],

I’ve been reviewing public data on **[Prospect’s Company]** and spotted a few quick wins that could lift **[metric]** by **[percentage]%** within weeks.

I’d love to run a **no‑obligation, 30‑minute audit** of your **[specific process]** and share a short roadmap. No strings attached.

If that sounds useful, let me know a time that works for you—**Monday 10 am** or **Wednesday 4 pm** are open on my end.

Thanks,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 6️⃣ Follow‑Up #1 – “Gentle Nudge”  
**When to use:** Your initial email got no response; you want to remind without being pushy.

**Subject:** Re: Quick question about [Prospect’s Company]’s [challenge]

Hi [First Name],

Just wanted to make sure my previous note didn’t get lost in your inbox. The **[solution]** we delivered for **[Similar Client]** (see attached) could shave **[time]** off your **[process]** and boost **[metric]** dramatically.

Do you have 10 minutes this week to discuss? I’m free **Tuesday 1 pm** or **Friday 9 am**.

Looking forward,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 7️⃣ Follow‑Up #2 – “Social Proof Push”  
**When to use:** Second follow‑up, now with stronger proof.

**Subject:** 3 companies just saved $250K using this approach—could yours be next?

Hey [First Name],

Since my last email, we’ve closed three deals in the **[industry]** space where clients realized **$250K+** in savings within the first quarter.

If you’re still evaluating options, I can share the exact playbook we used. A 15‑minute call is all it takes.

Available **Wednesday 3 pm** or **Thursday 10 am**—which works?

Best,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 8️⃣ Break‑Up Email – “Last Attempt”  
**When to use:** After 2–3 attempts, you give a polite exit, which often triggers a reply.

**Subject:** Should I stay or should I go?

Hi [First Name],

I’ve reached out a few times about helping **[Prospect’s Company]** tackle **[pain point]**, but I haven’t heard back. If now isn’t the right time, just let me know and I won’t fill up your inbox any further.

If you’re still interested, I’m happy to jump on a quick call—**Monday 11 am** or **Tuesday 4 pm**.

Either way, thanks for your time.

All the best,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 9️⃣ Event Invitation – “Exclusive Webinar”  
**When to use:** You’re hosting a live event that solves a problem your prospect cares about.

**Subject:** Join our free webinar on slashing **[metric]** by 30% (June 30)

Hi [First Name],

We’re hosting a **live, 45‑minute webinar** on **[date]** where we’ll reveal the exact framework **[Industry Leader]** used to reduce **[pain point]** by **30%** in 90 days.

Seats are limited—only 20 spots per industry. I’d love to reserve one for you.

Register here: **[Webinar Link]**  
If you can’t make it, let me know and I’ll send the recording.

Hope to see you there,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## 🔟 Direct Offer – “Pilot Program”  
**When to use:** You’re ready to propose a low‑risk trial.

**Subject:** 30‑day pilot: Zero risk, measurable results

Hey [First Name],

What if you could test our solution for **30 days** with **no upfront cost** and a guaranteed **[specific KPI]** uplift? That’s exactly what we’re offering to a select few companies this quarter.

If you’re open, I can send over the pilot agreement and set up a kickoff call **next Tuesday at 10 am**.

Let’s make this happen,  
[Your Name]  
[Your Title] | [Your Company]  
[Phone] | [Website]  

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## How to customize these emails  

1. **Research first** – Replace every bracketed placeholder with real data: company name, recent news, specific metrics, and a relevant case study.  
2. **Match the tone** – If the prospect’s brand is formal, tighten the language; if they’re startup‑y, keep it conversational.  
3. **Add a personal hook** – Mention a LinkedIn post, conference talk, or mutual interest to increase relevance.  
4. **Test subject lines** – Run A/B tests on at least two variations per email to see which drives higher open rates.  
5. **Keep it short** – Aim for 100‑150 words in the body; busy execs skim.  
6. **Use a clear CTA** – One specific time slot or action per email reduces decision fatigue.  
7. **Follow‑up cadence** – Space follow‑ups 3–4 days apart; adjust based on response patterns.  
8. **Track & iterate** – Log open, reply, and conversion rates. Refine copy that underperforms and replicate the winners.  

Happy prospecting!