How to Use Tally for Startups

Q: Is Tally free for startups?

Tally offers a free plan that includes unlimited forms, up to 1,000 submissions per month, and basic integrations. Paid plans start at $19/month for higher limits.

Startups need fast, reliable ways to capture data. Tally lets you build forms without code, connect them to the tools you already use, and scale as you grow. This guide shows you step‑by‑step how to set up a Tally form, add conditional logic, integrate with Slack and Stripe, and embed the final form on your website. Follow each section to turn a blank canvas into a live data collection engine.

1. Create a Tally account and start a new form
2. Add conditional logic and calculations
3. Connect to Slack, Stripe, and Google Sheets
4. Embed the form on your startup website
5. Tally vs. competing form builders
FAQ

1. Create a Tally account and start a new form

1.1 Sign up for free

Go to tally.so and click “Sign up”. Choose the Google or Microsoft option to speed up onboarding. The free tier lets you create unlimited forms and collect up to 1,000 responses each month.

1.2 Start a blank form

After logging in, click the “+ New Form” button on the dashboard.

Tally dashboard with New Form button — Dashboard view – click “+ New Form” to begin.

1.3 Choose a template (optional)

If you prefer a starter, pick “Customer Feedback” or “Job Application”. Templates pre‑populate common fields, saving you time.

2. Add conditional logic and calculations

2.1 Add basic fields

Click “Add Question” and select a field type: Short Text, Long Text, Multiple Choice, File Upload, etc. For a startup MVP, you may need:

Name (Short Text)
Email (Email field)
Company size (Dropdown)
Budget range (Multiple Choice)

2.2 Enable conditional branching

To show a question only when a previous answer matches, click the three‑dot menu on the field and choose “Logic”. Example:

IF Budget = “$10k‑$20k” THEN show “Preferred payment method”

This prevents irrelevant questions from appearing, improving completion rates.

2.3 Add calculation fields

Tally supports simple arithmetic. Add a “Number” field called “Estimated Seats”. Then add a “Formula” field with:

{Estimated Seats} * 50

The result displays as “Estimated Monthly Cost”. Use this for pricing quizzes.

3. Connect to Slack, Stripe, and Google Sheets

3.1 Slack notification

In the form builder, go to “Integrations → Slack”. Paste the webhook URL from your Slack workspace (Settings → Apps → Incoming Webhooks). Choose the channel “#lead‑notifications”. Turn on “Send on submit”.

3.2 Stripe payment collection

Under “Integrations → Stripe”, click “Connect Stripe”. Map a “Number” field to the amount, then enable “Collect payment”. This is ideal for SaaS sign‑up forms that require a deposit.

3.3 Google Sheets sync

Click “Integrations → Google Sheets”. Choose the spreadsheet you created (e.g., “Startup Leads”). Map each form field to a column. Tally will append a new row for every submission.

4. Embed the form on your startup website

4.1 Get the embed code

When your form is ready, click “Share → Embed”. Choose “Responsive iframe” and copy the snippet.

<iframe src="https://tally.so/r/mYbZ3N" width="100%" height="800" frameborder="0"></iframe>

4.2 Add to a static HTML page

Paste the iframe into the body of any HTML file. Example for a landing page:

<section id="signup">
  <h2>Join the Beta</h2>
  <iframe src="https://tally.so/r/mYbZ3N" width="100%" height="750" frameborder="0"></iframe>
</section>

4.3 Test on mobile

Open the page on a phone. The iframe should scale to the screen width. If the height cuts off, increase the height attribute or add CSS:

iframe{max-height:90vh;}

5. Tally vs. competing form builders

Below is a side‑by‑side comparison of Tally, Google Forms, and Typeform. Numbers reflect the free tier limits and paid plan pricing as of June 2026.

Feature	Tally	Google Forms	Typeform
Free submissions/month	1,000	Unlimited	100
Conditional logic	Yes (unlimited)	No	Yes (limited on free)
File upload size	Up to 25 MB per file	10 MB	5 MB
Payment integration	Stripe, PayPal (via Zapier)	None	Stripe, PayPal (paid only)
Zapier/Make connections	Unlimited on paid	Limited	Unlimited (paid)
Pricing (paid)	$19/mo (Pro)	$0	$35/mo (Basic)
Branding removal	Yes (Pro)	Yes	Yes (paid)

FAQ

What is Tally?

Tally is a no‑code form builder that lets you collect data, automate workflows, and integrate with over 2,000 apps without writing code.

Is Tally free for startups?

Yes. The free plan includes unlimited forms, up to 1,000 submissions per month, and basic integrations. Paid plans start at $19 per month for higher limits.

How does Tally compare to Google Forms?

Tally provides conditional logic, file uploads, payment collection, and deeper integrations, while Google Forms lacks most of these advanced features.

Can I embed a Tally form on my website?

Yes. Tally gives you an iframe embed code or a direct link that works on any site, including WordPress, Webflow, and custom HTML.

What security measures does Tally have?

Tally uses SSL encryption, GDPR‑compliant data handling, and offers password‑protected forms and IP whitelisting for extra security.

Using Tally, startups can launch data‑driven workflows in hours instead of weeks. Build forms, connect tools, and embed them with a few clicks. The result is faster validation, cleaner pipelines, and more time to focus on product‑market fit.