Marketers love quick video content that explains ideas fast. Loom lets you record your screen, webcam, or both in a few clicks. This guide shows you how to set up Loom, create a campaign video, edit it, and share it with analytics that matter to marketers.
The free tier limits videos to 5 minutes and adds a Loom watermark. For marketing, the Business plan ($12 per user per month) removes the watermark, adds custom branding, and lifts the 5‑minute cap to 30 minutes.
The desktop app provides higher quality recordings than the browser extension.
In Loom settings, upload your logo (max 300 KB, PNG) and choose brand colors. These appear on the player controls.
Close unrelated tabs, mute notifications, and open the slide deck or landing page you’ll discuss.
Click the Loom icon → select mode → hit “Start Recording”. A 3‑second countdown appears.
While recording, click the pen icon to draw arrows or highlight text. Annotations are saved as part of the video.
After stopping, Loom opens the video in the web editor. Drag the handles on the timeline to cut the first 2 seconds of idle screen.
Click “Add CTA” → choose “Button”. Set the label “Book a Demo” and paste the Calendly link.
<div class="loom-cta">
<a href="https://calendly.com/yourteam/demo" target="_blank">Book a Demo</a>
</div>
Automatic captions appear after processing (usually 1‑2 minutes). Review them for accuracy; correct any mis‑heard technical terms.
Click “Download” → select MP4 (1080p). The file size is roughly 30 MB per 5‑minute video.
Copy the shareable URL. Set privacy to “Anyone with the link” for public campaigns or “Team only” for internal use.
In the Loom share dialog, click “Embed”. Copy the iframe code and paste it into your CMS.
<iframe src="https://www.loom.com/embed/abc123"
frameborder="0"
webkitallowfullscreen mozallowfullscreen allowfullscreen
style="width:100%;height:480px;"></iframe>
Business users see a dashboard with:
Export the CSV and import it into Google Data Studio for campaign reporting.
Create two versions of the same landing page, each with a different Loom video (e.g., one with a product demo, one with a testimonial). Use your preferred A/B tool to measure conversion lift.
| Feature | Loom (Business) | Vidyard (Pro) | Screencastify (Enterprise) |
|---|---|---|---|
| Max video length | 30 min | 60 min | Unlimited |
| Custom branding | Yes | Yes | No |
| CTA overlay | Built‑in | Third‑party only | None |
| Viewer email capture | Yes (Business) | Yes (Pro) | No |
| Price per user | $12/mo | $15/mo | $10/mo |
| Ease of use | High | Medium | High |
For most marketers, Loom offers the best balance of speed, branding, and cost. Choose Vidyard if you need longer videos and deeper CRM integration. Screencastify works well for teams already using Google Workspace.
A free Loom account lets you record up to 5 minutes per video. For longer demos, custom branding, and higher resolution, the Business plan ($12/user/month) is recommended.
Yes. Copy the embed code from Loom’s share dialog and paste it into HubSpot’s HTML module. The video will resize automatically.
Loom generates automatic captions. Click the CC button on the player, then choose “Download captions” to edit and re‑upload if needed.
Loom provides view count, watch time, and viewer email (for Business users). Export the data as CSV for your marketing dashboard.
Vidyard and Screencastify are popular alternatives. See the comparison table above for a quick side‑by‑side view.
Loom gives marketers a fast, affordable way to create video content that converts. Set up your brand, record in screen‑plus‑cam mode, add a CTA, and embed the result on landing pages. Use the built‑in analytics to measure impact and iterate. With Loom in your toolkit, you can turn static copy into engaging visual stories without a production crew.