How to Use Framer for Agencies
Framer lets agencies build interactive prototypes faster than traditional tools. In this guide we walk through setting up a client project, sharing assets, collaborating with designers, and exporting production‑ready code. Follow each step to turn design concepts into clickable demos that win approvals and reduce development time.
Table of contents
- 1. Project setup and brand kit import
- 2. Building a reusable component library
- 3. Collaboration workflow with clients
- 4. Exporting code and handing off to developers
- 5. Pricing and team management
- 6. Framer vs. competitors
- 7. Frequently asked questions
1. Project setup and brand kit import
1.1 Create a new project
Log in to Framer.com. Click New Project, choose Blank Canvas, and name it Acme Corp – Landing Page.
1.2 Import brand assets
Open the Assets panel, drag‑and‑drop the client’s logo, color palette, and typography files. Set the primary color to #0A3D62 and the secondary to #E1F5FE.
// Example: setting global colors in Framer code
export const colors = {
primary: "#0A3D62",
secondary: "#E1F5FE",
accent: "#FF9800"
};
2. Building a reusable component library
2.1 Create a button component
Draw a rectangle, add a text layer, and convert the group to a Component. Name it PrimaryButton. Set width to 120px, height to 44px.
2.2 Publish the library
Open Library → Publish. Give the library the name Acme Design System. Click Publish. All team members can now import PrimaryButton via the Insert → Library menu.
3. Collaboration workflow with clients
3.1 Share a draft link
Select Share → Get Link. Choose Can comment permission. Copy the URL and send it to the client.
3.2 Collect feedback
Clients add comments directly on the canvas. Use the Comments panel to resolve items. Mark resolved comments with a green check.
3.3 Version control
Every time you click Save, Framer creates a new version. Access older versions via File → History. Restore if needed.
4. Exporting code and handing off to developers
4.1 Export HTML/CSS
Go to Export → Code. Choose HTML/CSS and click Download ZIP. The zip contains index.html, style.css, and asset files.
4.2 Provide a style guide
Inside the export, open style.css. Add comments that map component names to CSS classes. Example:
/* PrimaryButton – .btn-primary */
.btn-primary {
background:#0A3D62;
color:#fff;
border-radius:4px;
}
4.3 Hand off via Git
Create a private repo on GitHub, push the zip contents, and share the repo URL with the dev team.
5. Pricing and team management
Framer’s Team plan costs $25 per editor per month. It includes unlimited projects, shared libraries, and client commenting. For agencies with more than 10 seats, request the Enterprise plan for $20 per editor per month plus SSO and priority support.
To add a new team member, go to Settings → Team and click Invite. Assign the role Designer or Developer to control access.
6. Framer vs. competitors
| Feature | Framer | Figma | Adobe XD |
|---|---|---|---|
| Interactive prototyping | High‑fidelity with code | Limited animation | Basic transitions |
| Component library sharing | Publish once, auto‑update | Team libraries (manual sync) | Design systems (static) |
| Export to HTML/CSS | One‑click zip | Plugin required | Plugin required |
| Client commenting | Built‑in, permission levels | Comment mode only | Prototype sharing only |
| Price for 5 seats | $125/mo | $75/mo | $80/mo |
7. Frequently asked questions
What is the best way to start a new Framer project for a client?
Create a new project from the dashboard, give it the client’s name, and import the brand kit immediately.
Can I export a Framer prototype as HTML?
Yes. Use Export → Code, select HTML/CSS, and download the zip file.
How do I manage design system components across multiple agency projects?
Build a shared component library, publish it, and import it into each project via the Library panel.
Is Framer suitable for large‑scale client presentations?
Framer runs smoothly on high‑resolution displays and offers a Presentation mode for full‑screen demos.
What are the pricing options for agencies?
Team plan at $25/editor/month; Enterprise plan at $20/editor/month with SSO and dedicated support. Discounts apply for 10+ seats.
Framer gives agencies a fast, collaborative way to turn ideas into interactive prototypes. Follow this guide to set up projects, share components, gather feedback, and deliver clean code. The result is happier clients and shorter development cycles.