Coaches need a reliable form tool to capture leads, schedule sessions, and collect payments. In 2026 the market offers several options that balance simplicity, price, and integrations. This guide compares the top four platforms—Tally.so, Typeform, Google Forms, and Jotform—so you can pick the best fit for your coaching practice.
Free plan includes all core features. Paid “Pro” plan costs $12 per month (billed annually) and adds branding removal, custom domains, and priority support.
Coaches who need a quick, no‑cost intake form and want to collect session fees without extra plugins.
Limited template library. Advanced logic is only on the paid tier, which may be a hurdle for very complex workflows.
Free plan limited to 10 questions and 100 responses per month. “Pro” plan at $35/mo (billed annually) offers unlimited questions, 1,000 responses, and custom branding.
High‑ticket coaching programs where a polished, interactive experience can increase conversion rates.
Price is higher than most competitors. The free tier is restrictive, making it less suitable for beginners.
Completely free with a Google account.
Coaches on a tight budget who need a simple intake questionnaire or feedback survey.
Design options are minimal. No native payment processing; you need a separate link for Stripe or PayPal.
Free tier: 5 forms, 100 monthly submissions. “Bronze” at $34/mo (billed annually) provides 25 forms, 1,000 submissions, and removes Jotform branding.
Coaches who rely heavily on third‑party tools and need advanced calculations or e‑signatures.
Interface can feel cluttered. Free tier limits submissions, which may require an early upgrade.
| Feature | Tally.so | Typeform | Google Forms | Jotform |
|---|---|---|---|---|
| Free tier forms | Unlimited | 10 questions / 100 responses | Unlimited | 5 forms / 100 submissions |
| Payment integration | Stripe built‑in (free) | Stripe (Pro only) | None (external link) | Stripe, PayPal, Square (paid) |
| Advanced logic | Paid only | All plans | Basic sections only | All plans |
| Template library | Small, 30+ | Medium, 200+ | None | Large, 10,000+ |
| Integrations | Zapier, Make | HubSpot, Zapier, Calendly | Google Sheets | 300+ (incl. Zoom, Mailchimp) |
| Monthly price (paid) | $12 | $35 | $0 | $34 |
| Best‑for rating | ✔️✔️✔️✔️ (budget) | ✔️✔️✔️ (high‑ticket) | ✔️✔️ (basic) | ✔️✔️✔️ (integrations) |
Tally.so offers unlimited forms on the free plan and includes Stripe payments without extra fees. The interface is clean, so you can build intake forms in minutes.
If you sell high‑ticket programs, Typeform’s conversational UI can lift conversion rates enough to offset the $35 monthly cost. For low‑price offers, the expense may not justify the benefit.
Google Forms is free and reliable. Adding a custom theme, your logo, and embedding it on a branded landing page makes it look polished enough for most intake needs.
Jotform connects to over 150 apps, including Zoom, Stripe, and Mailchimp. If you need many third‑party connections in one place, Jotform is the most versatile.
Tally.so provides the most features for free, making it the best value for part‑time coaches. Typeform’s free tier is very limited, so Tally usually wins on cost‑effectiveness.
Choosing the right form tool depends on budget, required features, and how you sell your coaching services. Tally.so gives you a powerful free solution with payment support. Typeform adds a premium, interactive experience for high‑ticket sales. Google Forms remains the go‑to for zero‑cost basics, while Jotform shines when you need deep integrations. Test the free tiers, match the features to your workflow, and upgrade only when the ROI is clear.