Agencies need a video tool that is fast, secure, and easy to brand. Loom delivers screen‑recording, webcam, and sharing in one platform. In 2026 Loom offers three plans that match agency budgets and workflows. This guide explains which plan works best, compares features side‑by‑side, and answers the most common questions agencies ask before buying.
Recording a 2‑minute walkthrough takes less than 30 seconds. The link is ready instantly, so clients can view without login. This cuts email back‑and‑forth by up to 40% for typical design reviews.
Loom Business and Enterprise let you add a custom logo, brand colors, and a static intro slide. The video player can also hide Loom branding, giving a professional look.
Enterprise adds SSO, domain‑restricted sharing, and 256‑bit encryption at rest. For agencies handling sensitive client data, these features meet GDPR and CCPA requirements.
Most agencies need unlimited recordings and branding. At $12 per user, a 10‑person team costs $120/month. The analytics let you see which client sees what and when, helping you bill for revisions.
If you work with legal, finance, or healthcare firms, Enterprise’s SSO and domain‑restricted sharing are essential. The custom pricing usually lands around $20 per user, but the risk reduction justifies the cost.
A small studio of 2‑3 people can start with the free tier. It’s enough for client updates and internal demos. Upgrade when you hit the 5‑video limit or need branding.
| Feature | Loom Free | Loom Business | Loom Enterprise |
|---|---|---|---|
| Monthly video limit | 5 (25 min each) | Unlimited (60 min max) | Unlimited (60 min max) |
| Custom branding | No | Yes | Yes |
| Advanced analytics | Basic views only | Heat‑maps, CSV export | All Business + API |
| SSO / SAML | No | No | Yes |
| Domain‑restricted sharing | No | No | Yes |
| Integrations | Slack | Slack, Asana, Notion, Zapier | All Business + custom API |
| Price per user | Free | $12 / mo | ≈$20 / mo (custom) |
| Best for | One‑off demos | Creative & marketing agencies | Legal, finance, health agencies |
| Downsides | Watermark, limits | No SSO, higher cost than Free | Higher price, need admin onboarding |
Create a folder per client. Invite the client as a viewer with “Can comment” permission. This keeps all videos in one place and avoids scattered links.
Design a 5‑second intro with your agency logo and a call‑to‑action (“Watch till the end for next steps”). Use Loom’s custom branding to automatically prepend the slide.
Export viewer data monthly. Note how many times a client watched a revision. Use this to justify extra revision fees or to prove ROI on video communication.
Connect Loom to Asana. When a task moves to “Review”, attach the Loom video automatically via the Asana integration. This reduces manual copy‑pasting.
Loom is a video messaging platform that records screen, webcam, or both and generates a shareable link instantly.
Yes. Business and Enterprise plans offer password protection, domain‑restricted sharing, and SSO. These meet most agency security standards.
Custom branding is available on Business and Enterprise plans. You can add a logo, brand colors, and hide the Loom watermark.
Loom is cheaper and simpler, ideal for quick client updates. Vidyard provides deeper analytics and native CRM integrations, better for large sales teams.
The Loom Business plan at $12 per user per month offers unlimited recordings, branding, and analytics, which fits most small agencies.
Choosing the right Loom plan depends on your agency size, security needs, and branding requirements. For most midsize agencies, Loom Business delivers the best mix of cost, features, and analytics. Enterprise is worth the premium for high‑risk clients, while the Free tier lets boutique studios test the waters. Implement shared folders, branded intros, and analytics exports to turn Loom videos into a revenue‑boosting workflow.